Personal Branding. Part 3.
Time for Part 3! Defining your desired personal brand.
This is the destination. How do you want to be talked about when you aren't in the room? What do you want people to think about you when they see you walk down the hall? What is your desired personal brand?
There are a lot of great places to seek this information:
What are your values? These are your non-negotiables. The things that are your true north. The beliefs you fight for and will not waiver on.
Think about others you admire at work, how would you describe them. Which of those traits would you want to emulate in your own brand?
What is unique about you? What do you offer that others don't? In Part 1 of Personal Brand, there was a quote that without Personal Brand you are a commodity. This question helps you define how you are not a commodity, how you are valuable and not dispensable.
Bonus: think of what you have written down from the above questions and put them through you’re a filter of your company's values or culture. This will ensure you are thought of as "a fit" within the org.
Time for the pen/pencil to paper or fingers to keyboard. What are the describers you have come up with? Need any help with things, let me know!
