Personal Branding. Part 1.

Personal branding is a topic near and dear, probably because I have seen the most response within the workplace to the concept of personal brand. When done well, I see people thrive and advance. When not done well, I see it being a detriment to career success.

Not to worry, there is always an ability to change your personal brand. No doom and gloom here. However, it takes conscious effort.

Because it's such an important topic, I am going to split the areas of Personal Branding to allow for more focus. I have 4 Parts in total:

Part 1 - Definition

Part 2 - Your Current Personal Brand

Part 3 - Your Desired Personal Brand

Part 4 - Aligning your Current Personal Brand to Your Desired Personal Brand

Follow along - I'll have activities for each area that you can do to understand and potentially change your personal brand.

Ready?!?!

Part 1: the definition. What is a Personal Brand? Why does it matter?

Personal Brand is the concept that everything speaks.

What you wear.

What you say.

Your attitude.

How you show up.

Read some quotes that do an excellent job of describing personal brand.

Do you agree with the concept that Personal Brand is important? If so, stick around for the remaining 4 parts to understand ALL THE THINGS about Personal Brand!